Insights
Notes on AI,
in plain English.
Short pieces on what AI actually does, what to ask the people selling it, and how to make it useful inside a real business.
The library
14 pieces
6 October 2026 · 4 min read
How to connect Apify to Claude (and why you should)
How to connect Apify to Claude so it can read your real social media numbers, run the analysis every week, and tell you what to post next.
Read →6 October 2026 · 5 min read
Seven AI agents every small business should have
The seven AI agents worth setting up in a small business: chief of staff, sales, marketing, inbox, research, finance and reviews. What each one does.
Read →6 October 2026 · 6 min read
How to build a content engine that tells you what to post
How to build a content engine that reads your competitors, scores your own posts and hands you next week's ideas. Six steps, no guessing.
Read →2 October 2026 · 7 min read
How to get AI to build an app for you (no code, five steps)
How to get AI to build an app for you in five steps, without writing code. The brief matters more than the tech, and here is the one I used.
Read →30 September 2026 · 6 min read
How to build an AI phone agent you can call
How to build an AI agent with a real phone number, so you can call it for your calendar, email and CRM from anywhere. What it does and how it is wired.
Read →29 September 2026 · 5 min read
How to turn Claude into your video editor
Claude reads your transcript, picks the cuts, and writes the edit list. You run the render. Here is the workflow, prompts included, plain English.
Read →29 September 2026 · 3 min read
What is an MCP server, and why check before you sign up
What an MCP server is in plain terms, why it decides whether AI can work inside an app, and how to check for one before you pay for any new tool.
Read →24 September 2026 · 4 min read
How to build a content library that never runs dry
How to build a content library that never runs dry, using your own client meetings plus what is already working for the accounts you look up to.
Read →23 September 2026 · 3 min read
How to turn client meetings into social content
Every client call is full of content ideas. Here is the two step setup that turns each meeting into three posts, without you taking a single note.
Read →16 September 2026 · 4 min read
How to run your inbox with Claude
The four step Claude setup that reads your last 12 months of email, sorts what actually matters, and drafts every reply before you open your inbox.
Read →14 September 2026 · 3 min read
How to automate repeat work with Claude
Most people drive Claude task by task. Here is how to hand over your repeat work once, with a set cadence, so it runs without you touching it again.
Read →28 August 2026 · 4 min read
Build your own CRM in Notion with Claude
Off the shelf CRMs cost thousands a year. Here is how to get Claude to build one inside Notion that fits the way you already sell, for nothing.
Read →25 August 2026 · 5 min read
ChatGPT vs Claude vs Copilot for Australian businesses
ChatGPT, Claude or Microsoft Copilot for an Australian business? An honest comparison from a training company that uses all three, with a pick per team.
Read →24 August 2026 · 4 min read
Ten questions to ask any AI trainer before you hire them
Ten questions to ask any AI trainer before you hire them, so you can tell who has actually run the workflows they teach and who is reading from slides.
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